OFFICIALLY AWARDED MAY 19, 2026180+ LIVE MUSIC VENUES$600M PROJECTED IMPACTWE WERE HERE FIRSTSUPER BOWL LXIV · FEB 8 2030NASHVILLE TENNESSEE OFFICIALLY AWARDED MAY 19, 2026180+ LIVE MUSIC VENUES$600M PROJECTED IMPACTWE WERE HERE FIRSTSUPER BOWL LXIV · FEB 8 2030NASHVILLE TENNESSEE
NEIGHBORHOODS · 12 SOUTH

12 South

Boutique Shopping • Legendary Brunch • Neighborhood Charm

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№ 01 · Neighborhoods

Overview

12 South is Nashville's boutique shopping and brunch destination — a tree-lined strip along 12th Avenue South combining indie retail, locally-owned restaurants, and iconic street art. Located about 2 miles south of downtown (10-minute rideshare), 12 South offers a walkable village feel that's distinctly Nashville.

№ 02 · Neighborhoods

Shopping

White's Mercantile (curated lifestyle goods, Holly Williams). Draper James (Reese Witherspoon's Southern lifestyle brand). Imogene + Willie (handcrafted American denim, $200-$350). Nisolo (ethical fashion, Nashville-founded).

№ 03 · Neighborhoods

Brunch

Bartaco (upscale street tacos, guacamole bar — arrive 10:30 AM). Frothy Monkey (coffee meets brunch, biscuit flight). Edley's Bar-B-Que (brisket tacos for brunch). Mafiaoza's (wood-fired pizza).

№ 04 · Neighborhoods

The I Believe in Nashville Mural

Perhaps Nashville's most iconic mural, by artist Adrien Saporiti on the side of Draper James. During game week, expect significant wait times — visit early morning (before 9 AM) or dusk for golden-hour lighting.

№ 05 · Neighborhoods

Getting There

Rideshare from downtown: 8-12 min, $8-15. Bus: WeGo Route 12, every 15-20 min, $2 fare. Walking from The Gulch: 20-minute walk south along 12th Avenue.

This is Music City
during the biggest week of its life.

★ 180+ live-music venues. 4 blocks of honky-tonks. 150,000+ fans. One Super Bowl city you can actually walk.