OFFICIALLY AWARDED MAY 19, 2026180+ LIVE MUSIC VENUES$600M PROJECTED IMPACTWE WERE HERE FIRSTSUPER BOWL LXIV · FEB 8 2030NASHVILLE TENNESSEE OFFICIALLY AWARDED MAY 19, 2026180+ LIVE MUSIC VENUES$600M PROJECTED IMPACTWE WERE HERE FIRSTSUPER BOWL LXIV · FEB 8 2030NASHVILLE TENNESSEE
FAN ZONE · MERCHANDISE

Merchandise Guide

Official Gear, Nashville Souvenirs & Local Artisan Items

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№ 01 · Fan Zone

Official NFL Merchandise

Official Super Bowl merchandise will be available at: the NFL Shop at the Fan Experience venue (location TBA). Team stores at the stadium. Licensed retailers throughout downtown. Online at nflshop.com. Expect official merchandise to include: game-specific apparel (t-shirts, hoodies, hats), commemorative items (footballs, programs, pins), and team-specific championship/participation gear.

№ 02 · Fan Zone

Nashville-Themed Merch

Nashville's best locally-made souvenir shops: Hatch Show Print (letterpress posters since 1879 — get a custom poster printed). Project 615 (Nashville-themed apparel, "I Believe in Nashville" merchandise). Marathon Village shops (artisan makers in a converted auto factory). Nashville Clothing Co (local designs, quality materials). Tennessee-branded whiskey glasses, hot sauce, and gourmet items at the Nashville Farmers Market gift shops.

№ 03 · Fan Zone

Vintage & Collectibles

Pre-Loved Nashville (vintage Nashville and music memorabilia). Grimey's New & Preloved Music (vinyl records, vintage band tees). Local estate sales and antique shops along 8th Avenue South. Ernest Tubb Record Shop (historic record store on Broadway, vinyl and memorabilia).

№ 04 · Fan Zone

Custom Nashville Souvenirs

Custom cowboy boots at Lucchese (4-6 week lead time for custom orders). Custom hats at Nashville Hat Shop. Personalized leather goods at Two Old Hippies. Custom jewelry from local designers on 12 South and East Nashville. Always verify that any "Nashville" or "Super Bowl" branded merchandise is officially licensed.

This is Music City
during the biggest week of its life.

★ 180+ live-music venues. 4 blocks of honky-tonks. 150,000+ fans. One Super Bowl city you can actually walk.